今日黑料

Academic Programs Home | 今日黑料 | Academic Programs | Business Administration - General Business

Business Administration - General Business

Program Info

Degree Type:
Undergraduate
Questions?
(800) 414-5756
Application Deadline
None
*Available for International Students
About Highlights Curriculum Locations Spotlight Careers Faculty
Back to Top

About the BSBA in Business Administration with a General Business Concentration

If you want a business degree that allows you to study a variety of business disciplines rather than a prescribed set of courses, the 今日黑料 Bachelor of Science in Business Administration (BSBA) in Business Administration with a General Business concentration is an ideal choice for you. Choosing the general business concentration is ideal if you're unsure which area of business you want to pursue 鈥 or you know for certain you want an interdisciplinary approach to business. Through this concentration, you'll gain a broad overview of business within the context of business culture. You'll also become proficient in management concepts, skills and techniques, particularly regarding strategic business efforts.

John Robert Lewis Hall with American Flag
鈥溄袢蘸诹 offers everything you need to excel in your future career. With the help of collaborative professors and interesting coursework, I felt completely ready to enter my field with a strategic and globally aware mindset.鈥
Olivia Walleser鈥億鈥僑ales Effectiveness Analyst/GMDP Associate, Aetna | 2019 graduate, BSBA in Global Business Degree

A Highly Customizable Bachelor of Science in Business Administration

Through this business program, you can customize your degree by building on a solid foundation of core courses with a curriculum that best suits your interests and career goals. Instead of following a fixed set of courses, you'll pick the upper-level classes that interest you from all business disciplines. Through this unique model, you'll develop expertise in the areas of your choosing, which prepares you for general business degree jobs that align with your goals.

A General Business Degree from an AACSB-Accredited College

Earn your bachelor of science in business administration through TROY's Sorrell College of Business, accredited by the world's leading institution for business schools: the Association to Advance Collegiate Schools of Business (AACSB). This accreditation adds value to your degree and validates TROY's commitment to ensuring you are globally competitive after graduation. AACSB accreditation also means you can expect to learn from highly qualified, well-published faculty who are true experts in their fields.

Business Administration - General Business Curriculum

While specific courses may vary from year to year, your coursework may include:

Degree Maps

Business Administration - General Business Program Locations

Get the flexibility you need by taking in-person or online courses. For more information about program availability and delivery options, call 1-800-414-5756.

Business Administration Concentrations

Tailor your future with TROY's Bachelor of Science in Business Administration by choosing a concentration that aligns with your career aspirations.
Business Accounting and Finance

The Business Accounting and Finance concentration prepares students for high-paying careers in corporate finance, investment banking and international accounting. The program offers a cutting-edge, AACSB-accredited curriculum that emphasizes a global economy perspective, developing skills in financial modeling, risk assessment and investment portfolio management through coursework, case studies and simulations. Students gain real-world experience via internships, capstone projects and industry collaborations.

Learn More about Business Accounting and Finance

Business Analytics

TROY's Business Analytics concentration equips students with the skills to predict business opportunities and risks by dissecting data, applicable across diverse fields such as business, engineering, pharmacology and architecture. Graduates will excel at identifying relevant information, examining data, creatively solving problems, organizing data, advising decision-makers, managing information for business intelligence and communicating insights effectively through visualizations and business terminology.

Learn More about Business Analytics

Entrepreneurship

The Entrepreneurship concentration is designed for aspiring business owners and startup founders. This program combines core business fundamentals with a focus on creativity and vision, preparing students to generate, develop and refine business ideas through courses like Business Plan Development and Product Development. Graduates gain practical experience via internships and are equipped with the skills in marketing, economics and analytics to successfully launch their own ventures or contribute to the growth of existing businesses.

Learn More about Entrepreneurship

General Business

TROY's General Business concentration offers a flexible, interdisciplinary degree for students seeking a broad overview of various business disciplines. Ideal for those exploring different business areas, this program allows for extensive customization through upper-level classes across all business fields. It develops proficiency in management concepts, skills and strategic business techniques, preparing graduates for diverse career paths.

Learn More about General Business

Marketing

The Bachelor of Science in Business Administration (BSBA) with a concentration in Marketing provides students with core business fundamentals and fosters creativity. The program's curriculum focuses on understanding customer preferences and guiding organizational efforts related to product development, promotional strategies, pricing and distribution. With flexible delivery options and instruction from experienced faculty, this program equips students with the knowledge to thrive in today's competitive global business environment.

Learn More about Marketing

Risk Management and Insurance

TROY's Risk Management and Insurance concentration prepares you for high-demand careers in risk management, underwriting, claims, and brokerage, with a unique focus on the specialty insurance market, including excess and surplus lines. Even before graduating, you'll have the opportunity to earn your Alabama state producer license, often by your second semester. The program's coursework aligns with prestigious professional designations like ASLI and CPCU, allowing you to work towards these while earning your degree. Our robust internship program, supported by faculty engaged with industry partners, provides invaluable connections and real-world experience, leading to rewarding RMI careers helping individuals and businesses manage and anticipate risk.

Interdisciplinary Concentrations

Customize your Business Administration degree by choosing a concentration from Environmental Science, Leadership Development, Legal Studies, Music Industry or World Languages (Spanish). This unique option allows students to leverage existing minors in one of these fields to gain a specialized business major.

A Business Program that Values Hands-On Learning

At TROY, we do all we can to prepare you for your future business career. That's why we highly encourage you to participate in an internship or other hands-on learning opportunities. Not only will you receive invaluable hands-on experience 鈥 you may also receive course credit. Another way to learn about global business is to get out in the world through TROY's study abroad program. By studying abroad, you'll gain international awareness, global competency and be prepared to compete better in the global marketplace. The Sorrell College of Business is also home to the Center for Global Scholars, which provides you with opportunities to meet professionals from international and domestic companies and engage with a vast network of partner schools around the world, including those located in Asia, Australia, South America and Europe. For example, students in the and service learning in Ecuador. You can also develop leadership and other essential skills by getting involved in professional organizations and clubs, such as the and the TROY Management Club.
Students dressed in business attire, talking to people at career fair.

Careers With the TROY General Business Degree

With a Business Administration degree focused in general business from TROY, you'll be prepared to work in a wide range of settings and industries, including banking, property management, operations management and marketing. You'll also benefit from a business school with a 93% job placement rate for graduates.

Faculty Profiles

Dr. Shelley Davis

Dr. Shelley Davis

Dr. Shelley Davis is an Associate Professor and the Department Chair at TROY's Sorrell College of Business. She joined the Sorrell College faculty in August 2015 and was named Department Chair in 2020. A former forensic chemist with the Georgia Bureau of Investigation (GBI), Dr. Davis earned a bachelor's in chemistry at Georgia Institute of Technology, an MBA at Kennesaw State University, and a Ph.D. in management from Auburn University.

Related Programs

FAQ About the Business Program

Learn more about the field of business administration and our program.
What is a BSBA degree?
A BSBA degree is a Bachelor of Science in Business Administration. At TROY, the BSBA degree is in business administration. It prepares you for entry-level general business degree jobs in business, government, the military and nonprofit organizations in the U.S. and abroad.
Why pursue a general business degree?
Students pursue a general business degree in order to customize their concentration. Students can select courses from across the business disciplines, ultimately building a curriculum that works best for them and their career goals.
What can you do with a general business degree?

A BSBA in Business Administration with a concentration in general business provides a broad overview of business within the context of modern global business culture, offering you an opportunity to become proficient in management concepts, skills and techniques. To compete in the international marketplace, you need a global mindset. Multinational organizations need leaders who can cross borders, embrace different cultures and offer new perspectives on solving complex issues. This business program at TROY prepares you for entry-level positions such as:

鈼 Budget analyst

鈼 Compensation, benefits, and job analysis specialist

鈼 Compliance officer

鈼 Credit analyst

鈼 Financial analyst

鈼 Financial examiner

鈼 Financial manager

鈼 Financial services agent

鈼 Human resources manager

鈼 Insurance sales agent

鈼 Insurance underwriter

鈼 Logistician

鈼 Management analyst

鈼 Market research analysts and marketing specialist

鈼 Marketing and sales manager

鈼 Operations research analyst

鈼 Personal financial advisor

鈼 Public relations specialist

鈼 Purchasing manager

鈼 Sales representative

鈼 Statistician

Are there other business concentrations available?

Yes. In addition to the general business concentration, you can pursue a Bachelor of Science in Business Administration in Business Administration with a concentration in:

鈼 Business Accounting and Finance

鈼 Business Analytics

鈼 Entrepreneurship

鈼 Marketing

鈼 Risk Management and Insurance

You can also choose from interdisciplinary global business concentrations in:

鈼 Environmental Science

鈼 Leadership Development

鈼 Legal Studies

鈼 Music Industry

鈼 Spanish

TROY also offers minors in:

鈼廈everage Management

鈼 Economics

鈼 Entrepreneurship

鈼 ESport Management

鈼 Event Management

鈼 Global General Business

鈼 Hospitality Management

鈼 Human Resource Management

鈼 Management

鈼 Marketing

鈼 Sport Management

鈼 Tourism Management

Helpful Links

News

The stock ticker inside the Sorrell College of Business on the 今日黑料 Campus

What Can I Do with a Global Business Degree?

If you are going to study for a global business degree, it makes sense to enroll in a university that prioritizes a global outlook in its institutional goals and throughout its programs. 今日黑料 prides itself as Alabama's International University, meaning that the overall experience for its students, both educationally and socially, has a global focus.

INTERESTED IN
APPLYING TO TROY?

Contact Us
Cookie Acknowledgment
This website uses cookies to collect information and to improve your browsing experience. Please review our privacy statement for more information.